Who wore what to the Oscars probably generates as much discussion, if not more, than who won what. So who do you think was the best dressed at the Oscars this year? My favourite was Gwyneth Paltrow in a Tom Ford cape dress with gold Jimmy Choo "Koko" platform sandals, pictured below. I think she stood out from the others due to the style which was unusual for the Oscars.
Another actress who stood out from the crowd was Jessica Chastain who stars in The Help. She wore Alexander McQueen, pictured below.
Jessica's was one of numerous dresses which drew attention to the shoulders. Strapless and one shoulder dresses were one of the main trends of the night as can be seen below.
Michelle Williams in Louis Vuitton Ellie Kemper in Armani Privé
Angelina Jolie in Versace Rose Byrne in Vivienne Westwood
Milla Jovovich in Elie Saab
How do fashion brands such as Versace and Elie Saab, know what is on trend to dress celebrities on the red carpet? Worth Global Style Network (WGSN) monitors trends through covering trade shows such as Première Vision, collating photographs of runway shows, street fashion and retail stores around the world (Tungate 2008 p.87). As a result, WGSN has numerous fashion brands as clients. On the one hand, consumers are regarded as creating the trends through street style and companies such as WGSN feed this information to designers which in turn influences their work. This is known as trickle up theory (Dillon 2012 p.169). On the other hand, the fashion designers, by displaying their clothing on the red carpet, witness their clothing trickling down to the high street (trickle down theory) (Dillon 2012 pp.28-29).
This Marie Claire article is interesting as it counts down the top 50 Oscar dresses of all time. For a look back over the history of the Oscars, check out this website which also provides the reader with an insight into red carpet fashion from 1929 to the present day.
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