London Fashion Week 2012 - Burberry and Mulberry

Although Burberry and Mulberry are regarded as British heritage brands, young Hollywood movie stars such as Michelle Williams and Kate Bosworth, pictured below, were spotted in the front row of the brands catwalk shows at London Fashion Week Autumn/Winter 2012/13.

 

  

  

Michelle Williams at Mulberry Show, left, and at the after party in a custom made Mulberry dress, right.

Kate Bosworth at Burberry

Burberry and Mulberry are fashion brands which focus their identities primarily on their country of origin, history and heritage.  Mulberry claim to sell "luxury English fashion" whilst Burberry refers to itself as being "an iconic British luxury brand established since 1856."  However, these brands have in recent years reinvented themselves eradicating the traditional British heritage image of stuffiness or chavs, as became the case for Burberry.  They have used a winning combination of Britishness and quirkiness to attract younger consumers as can be seen from these video clips of their shows at London Fashion Week 2012 below.